Social Injustice Addressed: Hidden homelessness, care leaver abandonment, youth poverty Community: Croydon, South London (3,500+ young people aged 16-24 with no fixed address) Celebrity Connection: Dave (the rapper) – uses his lyrics about poverty and homelessness as cultural reference points BACKGROUND STORY: Why Jerome Became a Social Actor Jerome, now 24, was a "looked after child" from age 11. His mother had mental health problems. His father was absent. He moved th

Social Injustice Addressed: Youth violence, gang recruitment, low educational attainment Community: Handsworth, Birmingham (Top 10% most deprived in UK) Role: Volunteer youth mentor & amateur boxing coach Celebrity Connection: Anthony Joshua (used as aspirational teaching tool) BACKGROUND STORY: Why Marlon Became a Social Actor Marlon, now 42, was 17 when his best friend, Delroy, was stabbed outside a chip shop in Handsworth. The two had been in a minor gang together – n

Social Injustice Addressed: Youth unemployment, digital exclusion, poverty Community: Lagos mainland (Mainland, Nigeria – 60% youth unemployment) Role: Volunteer coding teacher & freelance job placement coach Celebrity Connection: Aliko Dangote (Africa's richest person, used as entrepreneurial symbol) BACKGROUND STORY: Why Tunde Became a Social Actor Tunde, now 29, grew up in a single-room apartment in Lagos with his mother (a market seller) and three younger siblings. T

Social Injustice Addressed: Migrant health crisis, border violence, criminalised compassion Community: Informal migrant camps, Northern France (2,000+ people from Sudan, Eritrea, Afghanistan, Syria) Celebrity Connection: None. Fatima actively criticises "helicopter celebrities." BACKGROUND STORY: Why Fatima Became a Social Actor Fatima, 38, is a British-Pakistani nurse working in an NHS A&E department in East London. She is good at her job. She is also haunted. In 2022

Social Injustice Addressed: Child poverty, food insecurity, educational inequality Community: Moss Side, Manchester (45% child poverty rate) Role: Volunteer food pantry coordinators & homework helpers Celebrity Connection: Marcus Rashford's FareShare campaign BACKGROUND STORY: Why The Five Ladies Became Social Actors The five women – Pearl (70, Jamaican), Cynthia (68, Ghanaian), Veronica (62, Nigerian), Delores (59, Barbadian), and Mavis (55, British-born of Caribbean pa